SDC MBA Program

▉ Introduction

Rooted in SUP’DE COM (SDC)’s 40-year legacy as a pioneer in global communication education, the SDC MBA portfolio is a premium advanced training initiative tailored to the rapidly evolving global marketing and communication landscape.

Encompassing three industry-driven, specialized tracks — MBA in International Brand Strategy & Management, MBA in Digital & Social Medias, and MBA in Advertising & Creativity — these programs address the core talent demands of the international market for high-level strategic and creative professionals.

By combining cutting-edge industry insights, strategic management thinking and practical professional leadership, the SDC MBA programs cultivate forward-thinking, versatile elites capable of leading brand development, digital innovation and creative communication, empowering participants to take on senior leadership roles and drive industry progress worldwide.

MBA in International Brand Strategy & Management

Tailored for globalized market competition and cross-border brand development, this program equips learners with advanced expertise in global brand architecture, cross-cultural communication strategy, international marketing governance and brand equity management. It aims to cultivate strategic leaders capable of leading global brand expansion and sustainable growth. Participants will gain systematic strategic thinking, cross-cultural operational capabilities, elite industry networks and core competitiveness for senior roles in international brand management.

MBA in Digital & Social Medias

Designed for the era of digital transformation and data-driven communication, this program focuses on cutting-edge digital strategy, social media ecosystem operation, performance analytics, omnichannel marketing and AI-integrated communication. It nurtures decision-makers who can navigate evolving digital landscapes. Students master practical digital tools, data-backed decision-making skills, industry-leading methodologies and competitive advantages for top positions in digital communication and social media management.

MBA in Advertising & Creativity

Aligned with the upgrading creative industry and integrated marketing communication trends, this program emphasizes creative strategy, blockbuster advertising campaign design, creative leadership and innovative brand content production. Combining academic rigor with real-industry projects, it cultivates senior creative directors and advertising strategists. Learners acquire professional creative systems, high-value industry resources, portfolio-worthy works and core strengths to drive impactful brand communication and advance into senior creative roles.

▉ Duration

12-18 Months

▉ Modality

Part-time, on selected weekends

▉ Intake

Rolling

▉ About the School

Founded in 1985 by Yves Rambaud as MCA (Marketing Communication Action), SUP'DE COM is a prestigious French higher education school specializing in global communication, with over 40 years of industry-leading expertise.

Boasting 15 campuses across France, SUP'DE COM trains more than 3,000 students annually and has built an alumni network of over 10,000 graduates, who hold strategic positions in leading enterprises and communication agencies.

The school offers comprehensive programs covering communication strategy, creation, digital, events and other core fields, adopting an immersive teaching model that integrates theory, practical workshops, internships and work-study programs (a pioneer move in 1998). Its Bachelor and Mastère qualifications have received official certification, with curricula closely tailored to corporate and industry demands.

Guided by the core values of Innovation, Diversity, Commitment and Audacity, SUP'DE COM cultivates agile, strategic and creative communication professionals, empowering them to adapt and excel in the ever-changing global communication industry.